How We Built ThinkCode: Scaling Content, Analytics, and SEO in a Weekend

From Concept to Reality in 48 Hours

ThinkCode started as an idea a week ago. Now, we have a fully functional landing page, a dynamic blog, and a seamless user experience—all built over a single weekend. Initially, blog posts were static content, but we quickly realized the need for a more scalable backend solution. That’s when we pivoted to Ghost CMS, ensuring a streamlined and unified experience.

Enhancing the Blog Experience

Originally, clicking a blog post redirected users to a separate Ghost-powered page with an entirely different design, disrupting the user experience. By integrating Ghost’s Content API, we pulled posts dynamically while keeping the ThinkCode design intact. This shift ensured:

• Consistent branding and layout across the entire site
• Seamless content management with dynamic updates
• Faster load times by eliminating unnecessary redirects

Optimizing User Signups

Our first approach used Supabase for subscriber sign-up, but we soon realized Ghost’s built-in audience management provided a better solution. By consolidating user signups and email subscriptions under one system, we simplified:

• Audience engagement and email list growth
• User authentication and subscription management
• Backend complexity, reducing maintenance overhead

Tracking Growth with Google Analytics 4

To measure ThinkCode’s performance, we integrated Google Analytics 4 (GA4) for real-time site tracking. This implementation follows best practices for:

• Privacy-focused analytics with no tracking if GA4 isn’t configured.
• Optimal loading strategies using Next.js’ afterInteractive script.

This allows us to monitor user engagement while maintaining a lightweight and efficient setup.

Boosting SEO and Social Sharing

A major upgrade this weekend was optimizing SEO and improving social media sharing with dynamic OpenGraph metadata:

• Generated dynamic OpenGraph images with brand colors for social previews.
• Optimized sitemap and robots.txt for better discoverability.
• Removed unused verification tags to clean up metadata.

These improvements ensure better search engine rankings and improved link previews when sharing ThinkCode content online.

A Unified and Scalable Platform

By integrating Ghost CMS as a backend and enhancing analytics and SEO, ThinkCode is now more scalable and easier to manage. Key improvements include:

• Dynamic content management without sacrificing custom design
• Faster development by leveraging Ghost’s robust API
• Optimized tracking and SEO enhancements for better visibility

This weekend was just the beginning. There will be another post detailing the business side of things coming in the next week as well. ThinkCode is evolving fast, and we’re building in public—one iteration at a time. Recording to start in under two weeks. Stay tuned for more updates!